Given that a licensed cosmetologist formulated the line, there's no surprise. This '90s hip-hop-inspired natural hair care line founded by Maya Smith is as fun as it is performance-driven.
POLADROID FOR BACK HAIR FREE
Shipping policy: Free shipping on orders $75 or more | Payment options: Traditional | Return policy: 5 days if ordered directly from site, Sephora return policy applies to products ordered from Oh, and each collection is a part of the Clean at Sephora line, which has a long list of no ingredients, so you can trust there are no unwanted chemicals in your formulas. Since those early years, Addo - a cosmetologist -has brought Adwoa Beauty to life, a haircare brand formulated with non-toxic ingredients that center kinky, coily, curly, and wavy hair textures.Īdwoa Beauty offers three lines: baomint moisturizing collection (centers scalp care), the blue tansy collection (centers strengthening hair), and the melon berry (centers hydration) collection. At 14, a work permit was out of the question, but a local stylist made space for Addo and her natural talent in her neighborhood salon, where Addo charged $20 a head. Shipping policy: Free shipping on subscription items | Payment options: Traditional, Afterpay, and Klarna | Return policy: 30-day return policyįounder Julian Addo began her journey to entrepreneurship shortly after emigrating with her family from Liberia to Staten Island, New York.
POLADROID FOR BACK HAIR SKIN
Since Fenty Beauty's disruptive moment in beauty industry history, Fenty has expanded its foundation offering to 50 different shades and has built a beauty empire boasting everything one would need to complete an entire beauty look while taking care of their skin from head to toe.īest sellers like Pro Filt'r Soft Matte Longwear Foundation, Gloss Bomb Universal Lip Luminizer, I nstant Reset Brightening Overnight Recovery Gel-Cream, PRO FILT'R Instant Retouch Setting Powder, Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen, and Cookies N Clean Whipped Clay Detox Face Mask are popular fan (and TikTok) favorites. In 2017, Rihanna flipped the beauty industry on its head - many call this the Fenty effect - by launching a beauty line with 40 shades of its Pro Filt'r Matte Longwear Foundation, a feat rarely heard of at the time. Shipping policy: Free shipping, same day to 14 business days | Payment options: Traditional | Return policy: 14 days With this line, you can cleanse, treat, style, and now heat style your hair, and you can purchase directly from the brand's website and retailers like Ulta and Sephora. And with the recent launch of the brand's blow dryer - in a stunning caramel hue - made with curlies and coiles at the forefront, the innovation just can't stop, won't stop. The treatment masks, detangling nectar, and stylers have become an integral part of my routine, whether wearing my 4-type curls or having them protected via box braids and cornrows. We have something for every curly hair type, and if you don't know where to start, we have the resources to teach you about your hair. So when the multi-hyphenate talent launched Pattern in 2019, I was overjoyed, especially after reading this on Pattern's website: "By Black hair for Black hair, we have all the hair accessories, styling products, hair treatments, and more that your textured hair didn't have access to. Tracee Ellis Ross' curls have been an inspiration to me since she was on the sitcom Girlfriends, long before I even thought about growing out my relaxer. The formulas were not designed for children But these are some of the stand-out Black-owned businesses leading the way in the makeup, skincare, and haircare space right now.
This is by no means an exhaustive list, as hundreds of brands with Black founders at the helm are doing the work to make the beauty industry a safer, more inclusive space.
Below are 25 brands picking up the baton. Walker, Eunice Walker Johnson, Iman, and Miko Branch made figurative and literal space for Black women not just to see themselves but to feel beautiful with products made for them. Building businesses out of the lack of representation or worse - Jim Crow Laws and "white only" spaces - is nothing new, and systemic issues remain that prevent Black businesses from thriving and do little to ensure (in the case of beauty) that Black beauty is celebrated and not just a tokenized afterthought in a marketing campaign.īlack beauty pioneers like Annie M. As I researched for this piece, I noticed one thing that each of the businesses listed below had in common - they each sought to fill a void in the $571.1 billion beauty industry. The business of Black-owned beauty is one of inspiration and innovation.
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